Treasury & Liquidity Strategy.

What this service means

Treasury and liquidity strategy is the framework that determines how an organization sees, controls, and deploys its cash. It defines where liquidity sits, how it moves, who has visibility over it, and how funding decisions are made. In multi-entity and multi-currency environments, the absence of this framework is one of the most common drivers of financial cost and operational risk.

The client problem we address

Treasury is often the first area where growth, acquisitions, or international expansion expose structural weakness. Cash positioning becomes opaque. Working capital underperforms. Funding needs emerge faster than the visibility required to respond to them. Leadership teams find themselves making decisions about capital without a clear picture of where it is.

What Firma Advisory does

Firma Advisory designs and implements treasury structures built around the realities of the business — its entities, banking landscape, currencies, and decision-making cadence.

• Diagnostic of current treasury and liquidity position
• Design of cash visibility and forecasting frameworks
• Structuring liquidity allocation across entities and currencies
• Working capital review and optimization
• Treasury governance, policies, and decision rights
• Implementation support with finance teams and banks

The impact for clients

• Clear, real-time understanding of cash positions
• Improved capital efficiency and reduced idle cash
• Reduced reliance on external financing
• Stronger CFO-level decision-making on funding and capital
• Working capital improvements aligned with the operating model
• Liquidity discipline that scales with the business